A Shad Of Grey

The market for business logo designs is a competitive one indeed. Various logo design firms promote a multitude of design packages to cater for different customer criteria and budgets.

With such a variety of options to choose from, the question most people ask is how much should one pay for a decent business logo design.

All in all, logo design price ranges from as ridiculously low as $30 to thousands of dollars. Needless to say the more you pay the more extras you will receive. But to assist you in deciding which logo design price would better match your needs, take a look at the breakdown below.

Sub $100 Logo
These logo creations may be cheap but the good design quality has amazed many. Of course a bit of research is needed to be sure you get the best corporate logo designers at this price bracket. This range is best suited for clients who want their logo designs fast with very little interaction on a tight budget.

$100 – $1000 Range
If you have a little spare change and some time, you can afford to employ logo designers who are more service oriented. The logo design quality is comparable to the logos in the sub $100 logo design price category. Nevertheless, they provide a more personal approach when dealing with customers. They have no qualms about taking some time to speak to customers about their needs.

$1000 – $5000 Range
Traditional business logo designers generally charge this rate for their services. They spend a considerable amount of time looking to get as much relevant info as possible before developing a logo. Their study of your company, competitors,products and market groups would enable them to advise you on what image you should opt for. I would propose this category to anyone who can afford it. The chances of the company logo designs being of higher quality than those in the first two categories is most likely plus you get valuable advice in addition.

$5000 and More
This category befits those who plan to launch branding campaigns. Branding companies produce logos as part of a corporate identity creation exercise. Each and every logo is given along with a a thick blueprint that would contain the logo rationale, logo dimensions and logo usage criteria. The inclusion of the blueprint does wonders to the perceived quality of the logo creations. This choice is ideally suited for large multinationals who can afford to spend loads of cash branding and rebranding themselves and their merchandise.

Before you come to a decision, it is always best to take a step back and figure out what you really need. If you are just starting out, most likely that you would be on a very tight budget. It is perfectly normal to opt for an affordable custom logo designer provided you do some research. Visit logo design sites and have a look at their logo samples. If they can offer what you need at this particular time for a fee that would not burden finances, then it might be an option you should seriously consider.

Dave Kilmanrock has been in the advertising industry for the past 15 years. He has written and co-written various articles on branding. He believes you should always opt for the logo design price that offers the best value for money.